Resources Library by ANA

The Delphi approach

In recent years, the Delphi technique has become one of the most widely used qualitative forecasting approaches. However, relatively little has been written about the validity of the situational factors which are likely to influence the outcome of a...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: L. K. Parkinson, Stephen T. Parkinson

June 15, 1984

Importance of trend research in the marketing branch of the pharmaceutical industry

Until recently, the German pharmaceutical market was hardly subject to any changes which resulted from a general economic development or the population's changed attitude as to values in general. As far as the Federal Republic of Germany is...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Rudolf Sommer

Company: Basis-Kontakt GmbH

June 15, 1983

Help

My purpose is to look into the future and speculate on what sort of help we (the creatives) are going to need from you (the researchers). Will we want more from you? Will our needs be different?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Author: David Barker

June 15, 1983

A methodology for analysing changes in travel mobility using panel data

A methodology is presented for analysing panel data for the purpose of measuring changes over time in travel mobility and identifying probable causes for such changes. Mobility is assumed to be a nebulous concept, referring to the general opportunity...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Thomas Golob, Jan Perdok

June 15, 1982

Amoco (U.K.'s) use of the R.B.L.

This paper is concerned with the R.B.L.-Forecast Motorists Diary Panel and sets out to illustrate how Amoco, a relative newcomer to the U.K. petrol market, has made effective use of the panel data in its development programme. The first part of the...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Maureen Johnson, Robin Cornell

June 15, 1982

A fuel usage panel

This paper describes the UK Electricity Council's use of panel research techniques for load forecasting and energy marketing. In particular it details how panel data are used to help in forecasting the shape of the domestic component of electricity...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Margaret Clarke, Jonathan Jephcott

June 15, 1982

Slow to moderate economic growth prospects in advanced industrial countries

In the first part, the various possible physical constraints on economic growth are analysed The conclusion is that there are no absolute physical limits to food production and that there is no universal or absolute physical scarcity of raw...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Laszlo Unger

Company: Givaudan

June 15, 1982

Forecasting long distance travel in the Netherlands

By recourse to our study on Dutch long distance travel we seek to illustrate how social research can be used to assist in the development of mathematical models for the purpose of forecasting transport flows.

Catalogue: Papers 1982: Social Research And Prediction

Authors: John Wicks, David Ashley

June 15, 1982

Consumer attitudes towards future energy sources and products

This paper outlines the results of some fundamental research into consumers' attitudes to energy conservation, and to future energy sources and products. The research was conducted via a series of eight group discussions with consumers in Britain....

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Robin Sadler, Liz Spencer

June 15, 1982